Driving Veterinary Visits During Times of Economic Uncertainty
In today’s shifting economy, veterinary practices face unique challenges in keeping visits consistent while supporting clients who are more value-conscious than ever. This on-demand course, led by veterinary consultant Brenda Tassava Medina, provides practical strategies to help you make care feel affordable, adopt innovative access and payment models, and effectively market to both cost-sensitive clients and emerging generations like Gen Z. You’ll also explore common volume inhibitors and learn how to integrate and implement solutions that strengthen client loyalty and drive appointments.
The course is divided into 5 focused modules (total watch time: ~1 hour) and includes:
- 2 worksheets/activities to apply strategies directly to your practice.
- Encore’s Wellness Flight Plan—a downloadable playbook for implementing wellness plans seamlessly.
This course equips you with knowledge and actionable tools to navigate economic uncertainty while ensuring pets receive the care they need.
Earn 1.0 CVPM CE Credit - this is an approved VHMA CVPM CE course
Your Instructor
Brenda Tassava Medina is an artist turned management consultant, so she’s always looking at things from a unique and creative perspective. She brings more than 18 years of practical veterinary business experience to her practice consults. Recently relocated to Richmond Hill, GA, Brenda is looking forward to building relationships with veterinary practice teams throughout the southern region, while continuing to serve her practices in the Midwest.
The author of the book, Social Media for Veterinary Professionals, and an experienced leader who has taken practices to award-winning levels of recognition when it comes to workplace culture, Brenda approaches consulting in a “whole-istic” manner. She believes that when you invest in great people and paint a vision for them to work towards, prosperity and profitability are natural outcomes.
A certified veterinary practice manager since 2004, and a certified veterinary journalist since 2011, Brenda Tassava Medina is an active member of the Veterinary Hospital Managers Association (VHMA), VetPartners, the American Animal Hospital Association (AAHA), and the American Society of Veterinary Journalists (ASVJ). She served as a volunteer board member on the CVPM board of directors for more than six years, and is a co-founding member of the Veterinary Management Association of Indiana.